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Although this advertisement is not a real photograph, please imagine it to be (=D). The first picture is somewhat like a low-angle shot + a long shot. The long shot is to show the short alley of trash, garbage, to show how people (domestic animal owners, actually) look down on the domestic animals and how they neglect them and leave them on the streets, the dark alleys, homeless and lonely.
In my opinion, this is not what they deserve. Although they are not humans, they are still an essence of life, of a soul.
A white patch in the picture on the right shows the hole in the house when there are no domestic pets in the house. It's a special way and effect used to show the problems with not having a domestic pet around.

After all, a dog is man's best friend. They deserve our respect and care.